How CGI helps us simplify the planning and design process


With technology playing an increasingly large part in design and planning, we are very lucky to be able to provide first class CGI to our architecture and planning clients.

We’ve all had to get used to working with increased levels of technology over the last year. A year ago, who would have thought we’d be so proficient at holding all of our meetings online via Teams and Zoom? For most of us, Zoom was an 80s pop song or a rainbow-coloured ice lolly.

2020 changed all that and with many surveyors, planners and architects and their clients relying on virtual meetings and site visits, CGI (computer generated images/ing) has really come into its own and is consequently more accessible, whereas in previous years it has been reserved for agencies and clients with the biggest budgets…

The continued development of CAD (Computer Aided Design) or CADD means that much of the information needed to generate CGI on a project has already been created for other purposes, so it becomes a lot less labour intensive, less expensive in terms of man-hours and therefore more accessible to both clients and agencies alike.

CGI in Planning

CGI is extremely useful in allowing planning consultants, their clients and council planning teams to see how a building or development will sit in, interact with and relate to its environment.

The use of CGI has made huge steps in helping us inform and refine designs in the planning and consultation process, which can help decision making a much easier and less time-consuming process.

We can even drop CGI images into aerial views to show how an entire development relates to its surroundings from above, which is extremely useful both aesthetically and practically in terms of location of services and access points.  

CGI in Architecture and Design

It’s one thing to be able to see 2D plans or renders of your new home; but quite another to see photorealistic images of how your home will look, remodelled and sitting in your garden!

Precisely scaled images, photo-real 3D images and the use of VR ‘walk-throughs’ means both client and designer can get a real sense of light (at various times of day), space and different options for materials, meaning that there is much less likelihood of bad choices being made or expensive mistakes in the construction process.


CGI in Land promotion

While perhaps not used as much in Land Promotion as in design and planning, CGI also allows us to present a site as it could look with a housing or commercial development, allowing potential buyers, councils and planners to envisage the land and its surroundings, look at likely requirements for infrastructure and the location of essential services.

There’s no doubt that CGI is now a very influential in sales and marketing, enabling potential developers to see how their project could sit on a particular piece of land.

We are always just as excited as our clients to see CGI images of our projects.  It’s great to see a client’s face when you present their home or building development to them as a realistic image of what can actually be, as they get the first glimpse of their dream coming to life.

Of course, the most satisfying moment is seeing the actual build finished in real life, but CGI has truly become a vital part of every project.  

Discuss your project with us — no commitment required.